When In The Arab World

"This guide is a must-read for anyone conducting business in the Middle East region. It expertly provides insight on Arab culture and business practices and even helps those with experience navigate what can otherwise be rocky waters.'
-Per-Ola Karlsson, Partener, Strategy&. Part of the PwC network

When in the Arab world is written by a highly qualified and experienced international communications, protocol and PR expert, Rana Nejem. As an Arab herself, Nejem provides and insider's perspective for anyone who wants to live or work in the Arab world.

This fully revised and expanded second edition is a practical map that will help you understand the people and demystify the culture of the Arab world - the beliefs, values and social structures that determine the way business is conducted and how things are done. When in the Arab world is not a sterile list of dos and don'ts: it will help you develop a deeper knowledge and understanding of the motivators and behaviour.

Nejem coaches, trains and advises business executives, diplomats and officials, helping them raise their cultural intelligence and enabling them to float with ease and confidence from one situation to the next.

"The book is chock full of practical advice on the specificities of living and working in the Arab world. Nejem carefully guides the reader on important practices and traditions, even zooming in on variations in the distinct sub-regions of the Arab world."
-Melani Cammett, Professor, Department of Government, Harvard University