{"product_id":"the-startup-way","title":"The Startup Way","description":"\u003cspan\u003eConcepts like minimal viable product, A\/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.\u003c\/span\u003e","brand":"UBCC Consignment","offers":[{"title":"Eric Ries \/ Paperback \/ 9780241197264","offer_id":36296878522526,"sku":"","price":15.0,"currency_code":"JOD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/8050\/products\/4128de1fwlL._SX323_BO1_204_203_200.jpg?v=1613469700","url":"https:\/\/goodbookshopjo.com\/products\/the-startup-way","provider":"The Good Book Shop","version":"1.0","type":"link"}