{"product_id":"start-with-why","title":"Start With Why","description":"\u003cspan\u003eWhy are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBecause in business it doesn't matter what you do, it matters why you do it.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSteve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.\u003c\/span\u003e","brand":"UBCC Consignment","offers":[{"title":"Simon Sinek \/ Paperback \/  9780241958223","offer_id":36296209236126,"sku":"","price":12.0,"currency_code":"JOD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/8050\/products\/9780241958223.jpg?v=1612789420","url":"https:\/\/goodbookshopjo.com\/products\/start-with-why","provider":"The Good Book Shop","version":"1.0","type":"link"}