{"product_id":"imagine-it-forward","title":"Imagine IT Forward","description":"\u003cspan data-mce-fragment=\"1\"\u003eIn Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Aramex","offers":[{"title":"Beth Comstock \/ Paperback \/ 9780753545720","offer_id":39249502666910,"sku":"","price":16.0,"currency_code":"JOD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0884\/8050\/products\/9780753545720.jpg?v=1614164998","url":"https:\/\/goodbookshopjo.com\/products\/imagine-it-forward","provider":"The Good Book Shop","version":"1.0","type":"link"}